Like any savvy digital marketing agency we have a fair sprinkling of iPhones around the office and not because it’s still the hottest gadget around, but because increasingly smartphones is where the digital media battle is being won, or lost.
So, says the search marketing team at clickmate, we watch the launch of any new iPhone with interest and we can’t help being a little concerned that the latest models, the 5S and 5C, have not gone down particularly well.
Investors in the company are none too pleased with the two models, as they feel they won’t be able to fully penetrate the emerging markets which are vital to growth. And less phones means less ad platforms.
Of particular concern is the iPhone 5C which is meant to spearhead a move into emerging market economies. Even though billed as the budget iPhone, it still costs some $740 which is too expensive for those markets.
Apple shares have dropped 5% recently as investors digested reactions to the two new phones. They worry that iPhone will miss out to competitors in the emerging markets to companies like Samsung.
The new basic iPhone has a plastic back and 16 gigabytes of storage. However, if it fails to create a bridge head into some of the globe’s less mature markets, it will damage Apple’s reputation and ad penetration worldwide.