Search marketing relies on the use of data collected by bots which allow the search engines to rank websites and individual pages. We all knew that, but perhaps what we didn’t know, was that well over half of all website traffic is generated by these bots.
It has been suggested that over 60 per cent of all website traffic is actually not human, but involves bots. More…
The latest figures show that search marketing spend within the top online retailers in the US jumped by a whopping 25% in 2012. Which means more shoppers are arriving at ecommerce sites from paid search results.
In 2011, the top 500 retailers spent just shy of $75 million on paid search per month. By 2012, the monthly figure had jumped to just over $93 million, a rise of 25%. More…
It’s great news that Google and Microsoft have agreed to take a sensible attitude when it comes to the more dubious elements of the search marketing fraternity (those who promote illegal pornographic images), but as many of the experts pointed out, this is only part of the problem.
People searching for banned images will now find that the searches reveal nothing but a broken link, or a warning message. But the people who hide such material are still out there. The internet is a force for good in so many ways, but it has a deeply disturbing and dark side. If you are determined enough, you can find material on anything you want, from hard pornography, to terrorist guides. More…
Google, which always likes to think outside the box, has taken search marketing outdoors.
As part of a promotional campaign, it has taken its search technology to the streets on London, providing access to it in the capital’s tube stations and bus shelters. More…
Facebook was right to see mobile as the future says the search marketing team. The social media company has announced, within its third quarter earnings statement, that a whopping 48 per cent of its users now access the platform from their mobile device.
When it first floated on the stock market, Facebook told investors that mobile would be the future and it looks to have got that completely right. More…
The next big thing with computers and smartphones is gesture control, but how will that impact upon search marketing? Perhaps, thinks the clickmate team, a thumbs-up to signify a successful search?
Gesture control is in its infancy, but agencies are now telling their clients to embrace it with some love. More…
What you search on, is really just as important as what you search for in the eyes of the search marketing industry, so it was with interest that the clickmate team read about the demise of the PC and the rise of the Chromebook.
Most people accept that PCs are taking a bashing. The focus in the personal computing market is rapidly switching from traditional desk tops and laptops, to tablets and smartphones. More…
Fair play to Twitter say the search marketing team at clickmate. The social media giant has just revealed plans to raise $1 billion with a listing on one of the main New York stock exchanges, most probably Nasdaq.
This is the biggest social media floatation since the debacle of the Facebook IPO and advisers, and investors, will want a better performance. More…
Google has been busy showing of its new search algorithm and the search marketing team at clickmate has been busy going over what it means.
Google has a way of providing a lot of information whilst being quite coy at the same time. There’s nothing new this time, with glitzy presentations in abundance, but less hard facts. More…
We were proved right quicker than we thought over the BlackBerry story here at the clickmate office. We predicted they would be sold soon, although we did not think that soon to be honest. We were lamenting the demise of the once iconic phone and how the search marketing team had been key users of the device. See our story entitled BlackBerry Goes Off.
Then came the news that indeed BlackBerry was up for sale, priced at £3 billion. Quite a lot you might think, but not when it was recently priced at nearer £50 billion on the stock market. More…